Category Archives: Shopping in Marrakech

Fashion designer Marrakech

 

Ayron

Ayron_fashion designer_Marrakesh

We just have to tell you about Marrakech-based Algerian-French fashion designer Norya Nemiche, otherwise known as Ayron. Her collection, which includes abayas and coats, is beautifully colourful and exudes the exoticism of Marrakech. The kaftans made of delicate transparent muslin are perfect for lounging around the pool, or layered up for outside.

We especially admire her popular kari dress, which is a chic floor-length gown pulled in at the back to give it plenty of shape. These are special, one-off pieces that have been hand-made in the Medina.

You can see her work at Le Jardin where within the building she has her Pop-up Shop. Drawing celebrities like Sharon Stone, Maggie Gyllenhaal and the rapper Mos Def this is definitely one of the hottest shops around. Ayron has been in Marrakech for 12 years now, and her cooperation with local artisans and fabric designers is clear to see in the beautiful clothes she crafts. She does not have her own workshop, instead she prefers to work with other creative people in the medina. We admire her style and her work ethic!

You can shop online, here: www.norya-ayron.com

 

Hanout in Marrakech

hanout store in Marrakesh

As we know Marrakech is a veritable hot-bed of fashion and barely a week passes without another boutique opening. Equally, our shopping list is never-ending with yet more ‘must-buy’ items added all the time.

One of our long-time favourites, which we would like to share with you, is Hanout. According to their promotional material, Hanout “reflects the magic of the Orient in designer chic comfort” and we quite agree. ‘Hanout’ means store in Moroccan Arabic.

Founded by Meriem Rawlings the brand encapsulates the beauty of Moroccan traditional clothing such as Kaftans and Takchitta but with a modern accent.

Rawlings studied at London’s St Martins School of Fashion and is now based in Marrakech, working with dozens of talented artisans who work on embroidery, bead work and colour overlay.

We especially like the kilim boots, sequinned waistcoats and floaty dresses. We are not alone either. Famously, the singer-songwriter Natasha Atlas has also worn the clothes for an album photo-shoot and the Hanout label has been sold in London department store, Selfridges.

Hanout can be found at Sidi Abdelaziz (location hint: head to the popular Souk Cherifa and look for the store under the Terrasse des Epices). Take a taxi to Dar el Pacha and with the palace on your right, keep walking straight ahead. You’ll see some wicker lampshades and a sign Terrasse des Epices that will be on your right. The boutiques are on the first floor. Just be prepared to give your credit card a bruising!

http://hanout.ma

 

 

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Artisan-inspired handmade handbags – made for you in Marrakech

Adil Andaloussi maker of handmade bags Marrakech
Even if you’re in Marrakech just a few days, if you make your way to Adil Andaloussi’s place in Rue Riad Zitoun Jdid (New Olive Street), he can make you a genuine leather handbag using ancient techniques (as opposed to the machine-made ones in the souks).
Simple bags range from 200 dirhams and ones with more decoration or handwoven and sewn threads around the bag are from 300 dirhams and up.
Choukkara money bags traditionally used by Berber men are 500 dirhams. They are made from goat’s leather, which is thick and robust, but also very soft. The leather flap on the bag is decorated with handtooled leather designs or embroidered in delicate oriental designs with vibrantly-colored silk thread.

traditional fringed choukara bag, berber, Marrakesh
I can assure you that women would be equally happy having one over their shoulder.
You will see the different styles in his tiny retail space, clutch bags, pouch bags, evening bags …
So if you prefer not to wait, then you can choose from ready-mades ones on display.

Adil andaloussi's tiny store Marrakech medina
You can also check out his website: http://www.tamaroc.com/
Best starting point to find his small store is from the Bahia Palace – with the Palace on your right, keep walking straight. This is the rue riad Zitoun Jdid. He’s number 58.

Tel.: 06 38 88 69 32
58 Rue riad Zitoun Jdid
Marrakech medina

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33 Rue Majorelle – near Majorelle Gardens in Marrakech

interior store 33 rue Majorelle Marrakech

If Colette is Europe’s best concept store, 33 Rue Majorelle, owned by Monique Bresson and Yehia Abdelnour, is arguably the African equivalent. Located down the street from the Jardin Majorelle botanical park and museum in Guéliz, the two-story shop—part boutique, part art gallery, part café—takes Maghrebi style standards and makes them mightily mod. Hence the store’s motto: “Shop differently.” Among the covetable offerings made by inventive, mostly Moroccan talents are traditional woven-raffia slippers with a Coco Chanel vibe (thanks to a cap-toe design and a combination of black and cream fibers), luxurious scarves wrought in delectable sorbet shades, and glamorous hand-embroidered coats. 33 Rue Yves Saint Laurent; 011-212-524-31-41-95; 33ruemajorelle.com

Photo courtesy of 33 Rue Majorelle

From AD, http://www.architecturaldigest.com/ad/travel/2012/marrakech-moroco-travel-shopping-guide-slideshow#/slide=18

bracelets 33 rue majorelle concept store in Marrakech

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Popham Design – Marrakech-Morocco-inspired

Popham tiles Marrakech new designs

American designers Caitlin and Samuel Dowe-Sandes live in Marrakech and own the Moroccan tile company Popham Design.

Inspired by the traditional style of Moroccan cement tiles, all the tiles they create have been carefully made by hand by skilled artisans in their Marrakech factory.

The designers say that they are inspired by everyday life in Marrakech, from “the curve of an arch, a delicate carved wooden ceiling, the branch of an almond tree” to “the shadow cast by the wheel of a donkey cart”.

Grouped into four collections – scribbles + loops, classics + twists, flora + fauna, and plain + shapely – the patterns have been designed with flexibility in mind so that they can sit together in many different ways.

The tiles can work as wall and floor coverings and can be put outside or in – they’re expensive but given the degree of artistry involved, this is not surprising. The tiles are for sale around the world in selected showrooms and via the website. To find out more and to see the designs, visit www.pophamdesign.com

Pop-up at Le Jardin, restaurant in Marrakesh

Shopping in Marrakech, restaurant Le Jardin

As one of the world’s best shopping destinations, it’s no wonder that Marrakech has jumped on the worldwide pop-up shop craze. One of the best to keep an eye on is the one held at the restaurant Le Jardin.

Pop Up Shop occasionally takes over the first floor of Le Jardin in Souk El Jeld and the next one is coming right up between the 30th of November to the 1st of December.

So, if you’re planning on picking up a designer leather bag or clutch with a difference (beaded tassels, snakeskin) or a unique kaftan style dress, you ought to pencil in the date right away! As well as ample style and inspiration there will also be books, food and homewares.

1st Floor Le Jardin, 32 Souk El Jeld, Sidi Abdelaziz. Also, keep up with Norya’s FaceBook page: https://www.facebook.com/noryaayron

Al Nour – textiles – artisans in Marrakesh

al nour Marrakech, hand embroidery

We recently found out about a small company called Al Nour who produce beautiful, hand-embroidery which has been created by disabled female artisans in Marrakech.

Al Nour is a social enterprise which, along with the retail arm, includes a day care centre and a professional training centre. By shopping at Al Nour your dirhams go directly towards helping to support these hard-working artisan women.

You can shop online too for these hand embroidered textiles which are made from 100% natural fibres in either linen, cotton, wool, pashmina or silk. The designs are beautifully simple and we particularly like the children’s travel pouch, the collection for babies and the traditional hammam-style towels. Best of all, the home textiles can be made to measure.

http://www.alnour-textiles.com/

 

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Sissimorocco

coussin-berberes sissimorocco marrakesh

Recognisable from their stylish camel branding, Sissimorocco are well known to style aficionados in Morocco and worldwide.

With products that expertly capture the atmosphere of Morocco, their cushions, lampshades, curtains, dishes often feature subtle Moroccan themes from palm trees and donkeys to oriental headdresses. Colours tend to either be the bright, sun-soaked colours we all associate with the souks of Marrakech, orange, red, purple or else brownish sepia tints that perfectly evoke old faded postcards.

It’s not all household goods though, but also accessories including pouches, bags, slippers, tunics and hand embroidered shawls. Many of the pieces are unique and have been crafted using traditional Moroccan artistry. An excellent souvenir or gift, or dare we say it – Christmas present!

The shop is open every day except Tuesday, from 10.30am to 7pm, Souk Cherifia. sissimorocco.com/en

Héritage Berbère Parfumerie Marrakesh

Marrakech perfumes heritage berbere

Travellers often wax lyrical about the myriad of wonderful and fragrant smells that drift across Marrakech at different times of the year. The gardens, rich with jasmine and orange blossom that bloom in the sun send forth their scents while oil burners in riads and shops warm the heady scents of bergamot and rose.

It is a lot to take in and many travellers wish to bottle the scents up and carry them home. A wonderful reminder of warmer climes during chilly winters back home… One of the best places to buy authentic Moroccan perfumes is Berber Heritage Boutique located just by Yves Saint Laurent’s Jardin Majorelle.

There are many scents to choose from, for women and men. We like the Twilight Passion and Audacity Berber Fuge for ladies and the Touareg Secret Oud, Nommatitude or Berber Earth for men. On entering the shop the gentle aromas of honey, almonds, mandarin waft around, all inspired by the souks of Marrakech. The beautifully packaged perfumes make for a special souvenir or gift for loved-ones back home, they also offer a mail-order service too.

Villa Dar Sabah, Av. Yacoub El Mansour. www.heritageberbere.com

 

 

Hamid Khantour artist in Marrakech

Hamid Khantour foundouk Marrakech artist

We discovered some time ago that often you don’t have to go very far at all to discover great art, in fact, sometimes it is right on your doorstep, or next door, especially in Marrakech.

So, with this in mind we were delighted recently to discover that one of our guests had stumbled upon the work of Hamid Khantour, right by the well-known bar and restaurant Café Arabe. Khantour has a workshop (located at 1954 rue el Mouassine) housed in a traditional foundouk. ‘Foundouk’ means ‘hotel’ in Arabic, but specifically these are old hotels used by travelling merchants. Many were built large enough to hold animals – hence some of enormous doors in the medina. ‘Caravanserai’ is another word for this type of place and they can be found all along the Silk Road, especially in Central Asia in the cities of Samarkand and Bukhara. These days the foundouks are used to house craftsmen and artists.

Khantour was born in Marrakech and his work often depicts busy market scenes, or crowds of people, which from a distance look like patterns. He uses thick and colourful brush-strokes and his work is distinctly Moroccan. You can view Khantour’s work on his FaceBook page: https://www.facebook.com/hamid.khantour or you can email him at babhamid@hotmail.fr