As we know Marrakech is a veritable hot-bed of fashion and barely a week passes without another boutique opening. Equally, our shopping list is never-ending with yet more ‘must-buy’ items added all the time.
One of our long-time favourites, which we would like to share with you, is Hanout. According to their promotional material, Hanout “reflects the magic of the Orient in designer chic comfort” and we quite agree. ‘Hanout’ means store in Moroccan Arabic.
Founded by Meriem Rawlings the brand encapsulates the beauty of Moroccan traditional clothing such as Kaftans and Takchitta but with a modern accent.
Rawlings studied at London’s St Martins School of Fashion and is now based in Marrakech, working with dozens of talented artisans who work on embroidery, bead work and colour overlay.
We especially like the kilim boots, sequinned waistcoats and floaty dresses. We are not alone either. Famously, the singer-songwriter Natasha Atlas has also worn the clothes for an album photo-shoot and the Hanout label has been sold in London department store, Selfridges.
Hanout can be found at Sidi Abdelaziz (location hint: head to the popular Souk Cherifa and look for the store under the Terrasse des Epices). Take a taxi to Dar el Pacha and with the palace on your right, keep walking straight ahead. You’ll see some wicker lampshades and a sign Terrasse des Epices that will be on your right. The boutiques are on the first floor. Just be prepared to give your credit card a bruising!