We just have to tell you about Marrakech-based Algerian-French fashion designer Norya Nemiche, otherwise known as Ayron. Her collection, which includes abayas and coats, is beautifully colourful and exudes the exoticism of Marrakech. The kaftans made of delicate transparent muslin are perfect for lounging around the pool, or layered up for outside.
We especially admire her popular kari dress, which is a chic floor-length gown pulled in at the back to give it plenty of shape. These are special, one-off pieces that have been hand-made in the Medina.
You can see her work at Le Jardin where within the building she has her Pop-up Shop. Drawing celebrities like Sharon Stone, Maggie Gyllenhaal and the rapper Mos Def this is definitely one of the hottest shops around. Ayron has been in Marrakech for 12 years now, and her cooperation with local artisans and fabric designers is clear to see in the beautiful clothes she crafts. She does not have her own workshop, instead she prefers to work with other creative people in the medina. We admire her style and her work ethic!
You can shop online, here: www.norya-ayron.com